When selling a home, residential property photography has an important role to play.
The old norms of going to your local estate agent, putting an ad in their shop window and the local paper and then waiting for the offers to roll in have long gone. If you have bought or sold a property in the last 10 years you won’t be surprised to learn that the entire UK property market has moved on-line.
Every buyer now scrolls through hundreds of properties before they ever get round to visiting an estate agent. This means sellers have to use internet shopping methods to get potential buyers to pay attention. Presented with hundreds of properties, buyers may spend months searching the internet looking for their perfect home. And people have a very short on-line attention span.
On most web pages, the Three Second Rule applies, but on the property pages, your home may be looked at for less than a second before the buyer scrolls down the page. You need to stand out from the crowd and grab your buyers attention if you want them to click through to your property’s description and actually read something. On the internet your property needs to look like the buyer’s dream home.
We provide competitive and cost-effective residential property photography for estate agents and home owners that makes a property looks its best. We photograph every room in the house as well as all aspects of the outside of the property to ensure viewers get a full picture of the property.
We also ensure that the property is not misrepresented. We do a lot of post-production on our pictures, but we do not digitally manipulate them to make them look better than they really are. When we photograph the outsides we do not choose viewpoints that hide important features like the shop next door or the pylon at the bottom of the garden. If it’s there, it will almost certainly be in the pictures. This is very important in meeting the professional code of practice for estate agents.
The home owners guide to residential property photography
on-line estate agents
There are many on-line estate agents to chose from and you need to make important decision before you decide to play with the brave young things.
It’s not much different from choosing a local estate agent, except all your research will be made on-line – no point asking the queue in the post office if Purple Bricks are better than House Simple. It easy to find reviews of anything on the internet, but the big problem is that disgruntled customers are much more likely to leave feedback than people who had a positive experience.
We’re not about to make this decision easier for you, but we can make things easier once you’ve decided who to use.
There just a things you need to bear in mind.